Online Music Marketing

Pretty much everybody has the music marketing thing figured out by now, right? Wrong. In fact, unless you're an artist with a recent degree in merchandising (and even then, music is very specific) chances are you don't know all there is to getting your music “out there.” This short article will attempt to clarify some of the most important details.

Naturally, if you want to get your music “out there,” you're going to have to sell your music online, and to sell your music online, you're going to need to get on iTunes. ITunes is the unofficial frontrunner of the online music business, with outlets like Amazon and others nosing in at the lead. The problem is, most people don't know how to get music on iTunes. The answer is deceptively simple, in fact.

One could walk up to the pearly Apple gates and knock on the door and ask politely to be featured on iTunes, but that's the plebeian method, and one I'm not certain would be taken seriously by the powers that be. The professional answer to the question of how to get music on iTunes is to do it the old-fashioned way using newfangled technology and techniques. Namely, online music distribution.

The way to hook up online music distribution is to do a little research on online music distribution companies (digital music distribution companies) and to pick one of them to patronize. You should educate yourself in terms of pricing, the breadth and scope of the actual distribution, and whether or not customer service will be provided by an actual human being. Most companies use robot phones to deal with customer service. That won't do in a pinch (and this is your music we're talking about) so make sure you find a company who will talk to you on the phone.

Recent reports from artists distributing their music records right now have been scattered. Most artists are fanboys of one online distribution company or another for very dubious reasons, much like the age-old Ford vs. Chevy thing, except that there are four major distributors and each have their cult following. Seemingly, relative newcomer MondoTunes seems to be edging out the competition in terms of price, service, and customer service, and they boast over 750 online retail outlets in their partnership, iTunes included.

So when you're ready to sell your music online, you know how to get music on iTunes. Why wait? Make it happen.